Sense 8 ends…for now
As soon as we heard the news, I rushed to San twitter to help me deny this false rumor, but it was not. He read it and could not believe it … The official cancellation of the series was announced in Netflix’s official Twitter accounts after two sensational seasons. The cause and reason have not been stated, just a brief tweet where they come out thanking the support shown for the series and the claim that “we will continue to be connected” … Bah!
Honestly, we are very surprised at this news. Especially taking into account all the marketing promotions that they did with the series, especially in its first season. Netflix is already used to ingenious ways of advertising and disruptive marketing campaigns, both traditional marketing and digital marketing. But with Sense8 (and it couldn’t be less) I went further and implemented the use of sensory marketing.
During the promotion of the first season, they gathered 8 people at random and put them to see certain images along with episodes of the season, measuring their brain waves they managed to transform these into electronic music creating the so-called “Brainwave Simphony”. The video of the Making Of can be found on Youtube and the song itself is available on Spotify as well. As I said, Sensory Marketing taken to a new level and relating it perfectly to the plot of the Series.